In the coming years, the Greater Tucson region will experience economic, demographic, and lifestyle changes that will affect where we live, work, and play. As a region, we want to meet the evolving needs of our community, while holding on to those values that are fundamental to our identity and sense of place. Motivated by this goal, a group of local leaders came together to discuss our region’s future and to create a vision for our community founded upon a shared set of values. That group evolved into Imagine Greater Tucson (IGT), a non-profit organization.  Starting in 2010, IGT began a process that started with a series of community conversations to define our values. The group facilitated public scenario building workshops and continuing dialogue exploring choices and tradeoffs.  

The Drachman Institute has been a partner in the collaborative visioning process since 2009.  After the release of the 2012 Looking Forward:  A Vision for a Greater Tucson Region, the IGT Board of Directors recognized that the community and its citizens were the most capable of taking this visioning process forward.  In 2015, the vision documents and related resources were transferred to the Drachman Institute website to be publicly accessible and to help initiate positive change in our region. 

The Vision for a Greater Tucson Region

Over a two-year period, IGT engaged the community in a region-wide conversation that included more than 10,000 residents contributing their ideas. This dialogue led to a collective vision that builds on a unique set of assets, the defining features of this place we call home, and ultimately allows us to grow and prosper. Please find a copy of that vision here.

The Vision is dedicated to:

  • Improving employment opportunities, including better-paying jobs, and an educational system that prepares us for these jobs.
  • Creating walkable neighborhoods with diverse amenities - arts and culture, sports and recreation, and community services; all of which intend to enhance our quality of life.
  • Preserving our unique Sonoran Desert that draws visitors from around the globe and offers us unparalleled access to the natural world.
  • Facilitating our ability to move around our region using all modes of transportation while capitalizing on our role as an international trade corridor.

In order to achieve this vision, we are going to have to work together across all jurisdictions. Prior efforts around transportation funding, protecting the Sonoran Desert, and other regional initiatives investing in our community have shown that we bring out our best when we work collaboratively. The opportunities and challenges we now face demand no less of us. We must bring together elected officials, business and civic leaders, and local residents in realizing IGT's vision. Please find the Executive Summary of The Vision for a Greater Tucson Region here

Imagine Greater Tucson's Values

Realizing our vision depends on staying true to our core set of Shared Regional Values:

  • Accessibility
  • Educational Excellence
  • Environmental Integrity
  • Good Governance
  • Healthy Communities
  • Higher Education
  • Prosperity
  • Quality Neighborhoods
  • Regional Identity.

Regional Comprehensive and General Plans:

See how the implementation of the Regional Vision is reflected in the following plans for City of Tucson, Sahuarita, Oro Valley and Pima County.

Here are the links to the jurisdiction websites:

City of Tucson
Town of Sahuarita
Town of Oro Valley
Pima County

Tucson Regional Indicators Project (TRIP)

Through an intensive community driven effort, IGT worked with our citizens to develop a set of Shared Regional Values and a Vision for the future. The TRIP project was developed to measure our progress toward achieving the regional vision using the 60 Shared Regional Values as a framework for monitoring. For each of the Shared Values, we worked to identify at least one indicator that can measure our performance on the value using readily available data.


Making Action Possible (MAP)  

University Of Arizona Eller College  in partnership with Southern Arizona Leadership Council Pima Association of Governments and Community Foundation of Southern Arizona

The MAP Dashboard project was created to measurably improve Southern Arizona through data-driven collective civic action and education. The dashboard provides users with indicators on our region’s progress, as well as access to the latest information and research. MAP fills a gap by providing a common collection of information upon which to evaluate our community and collaborate to address our shared issues. For each indicator, users can learn how Southern Arizona is doing, how it compares, and what the latest trends tell us about our progress. Users can compare Southern Arizona to the U.S., states in the West, and select metropolitan areas. With this information, Southern Arizonans can decide priorities, shape and pursue effective policies, and seek external funding opportunities. They can also use the data to drive business and organizational decisions, as well as to build collaboration and cross-sector partnerships capable of taking action throughout our region.

Tucson Regional Indicators Project (TRIP)