SoA Associate Professor Lisa Schrenk’s chapter Fordism, Corporate Display, and the American Expositions of the 1930s was recently published in the new book Meet Me at the Fair: A World’s Fair Reader, co-edited by former CAPLA faculty member Laura Hollengreen. The essay examines how the ideas of Henry Ford were directly reflected in the architecture and exhibit designs for the innovative automotive exposition pavilions produced by Albert Kahn and Walter Dorwin Teague for the Century of Progress Exposition, and how the design concepts were further developed at later American world’s fairs in the 1930s, including the 1936 Texas Centennial Exposition in Dallas and the 1939-40 New York World’s Fair. The cover image of the book taken from Schrenk’s essay shows the interior of the Ford Pavilion at the 1935-36 California Pacific Exposition in San Diego.

Date: 
Tuesday, September 30, 2014 - 8:30am