Jonathan Bean

Assistant Professor of Architecture, Sustainable Built Environments and Marketing

Chair, MS Arch Sustainable Market Transformation Program

Master of Science in Architecture
School of Architecture
School of Landscape Architecture and Planning
Sustainable Built Environments
Jonathan Bean


Areas of Expertise

  • Building science and market transformation
  • Taste and consumer culture theory


PhD, University of California at Berkeley, 2011

MS, University of California at Berkeley, 2008

BA, University of California at Berkeley, 2002

Jonathan Bean PhD's research explores processes of transformation in the building industry through an immersive study of high performance building. His TEDx talk Demand Less is part of his immersive study of market transformation in the United States building market. Bean served as the faculty lead for one finalist team in the 2018 Race to Zero Student Design Challenge. He led three finalist teams in the 2019 Solar Decathlon Design Competition and helped to develop the innovative SunBlock distributed district energy system concept.

Bean is a PHIUS Certified Passive House Consultant and serves on the board of the Passive House Alliance US. Bean is also the scholarship chair for the Society of Building Science Educators.

A second stream of Bean's research spans the fields of consumer research, human-computer interaction, architecture, and design with a focus on taste and consumption. Bean has received grants from the Social Sciences and Humanities Research Council of Canada, the National Institute for Transportation and Communities, and others. Bean writes the Consuming Tech column for ACM Interactions magazine and his work on IKEA hacking was featured on an episode of the 99% Invisible podcast. 

In 2013, Bean and Zeynep Arsel PhD published a Journal of Consumer Research article that built on theories of practice to develop the concept of the taste regime, which is defined as "a discursively constructed normative system that orchestrates practice in an aesthetically oriented culture of consumption." The article has been cited over 300 times and has established taste as a key area of inquiry in Consumer Culture Theory. Bean and Arsel co-edited the 2018 Routledge book Taste, Consumption and Markets.